About Me      [Back Home]

Albert Rodriguez Balcells   Hi, welcome. Thanks for visiting my humble site. There is always a vanity thing about these personal sites that I rather dislike. It took me a while to get over the embarrassment of writing about myself :), but I ultimately realized it's a good exercise.

I am originally from Barcelona, Spain, where I spent most of my life. My parents, Pedro and Roser, still live there. You can see them here. BTW, here is a cool picture of my dad when he was young. My brother Bernat, and his wife Alicia, along with my 2 nieces, Elisabet and Carolina, also live in Spain, near my parents. Here is a pic of me and my brother when we were kids, weren't we cute :). Here's another one as teenagers. After going through college I moved to the US to go through grad school, and ended up staying. After attending grad school, I accepted a job in Cincinnati, OH. It's a neat city, not too large, not too small. I bought a house near U.C. campus, surrounded by trees in a secluded street, and lived there for a total of about 5 years. Then I transferred to one of my company's subsidiaries in NYC, and I've lived in Manhattan since August 2004.

Let's see, what else...I am a techie and self declared geek. Love everything technology & Internet. I work in software engineering, and have experience with all facets of concepting, designing, building, marketing, hosting and supporting web applications, with a focus on ecommerce. Started coding in Basic on a Commodore 64, and never looked back. I am currently at Next Jump, Inc. Next Jump is cool, young company with big ambitions. We are the leading provider of rewards and loyalty programs for corporations, affinity groups and institutions, over 80% of the Fortune 500 use or products and services. In addition to that, we are developing next generation advertising products for merchants, something like Google AdWords but with better and more relevant targeting. Feel free to visit NextJump's website to learn more about my company. You can also visit Corporate Perks or OO.com to sign up for our programs :). The company is privately held and headquartered in New York, with offices in Boston, London, and San Francisco. I work out of our Manhattan office in midtown, like 10 minutes from my apartment.

For more details about my work experince:
- Check out My LinkedIn profile (Top 1% Most Viewed),
- Or an (older) Plaxo profile

For a few examples of my recent work:
- Check out My portfolio page.

Education: I graduated with a Telecommunications Engineering degree from the Polytechnic University of Catalonia in Spain. That was the toughest tech school in Spain at the time, and carried a 6-year long program recognized by US universities, which transferred the credits as a Masters in Engineering. In the US I graduated with a Master's of Science in Electrical Engineering from the University of Utah in Salt Lake City. To check out some of my graduate research activities using the Finite Differences Time Domain (FDTD) technique for Electromagnetics - and I know you are dying to :-) - click here. I coded these real-time simulations in Visual C++ after taking every Advanced Electrogmagnetics class the U of Utah offered - which were a lot. I was awareded a special grant from the NSF to do this work. This software was unique and pioneering, because of its real-time on a PC capability. Not even MIT had anything like it, everybody's work was pre-packaged movies. The software became the star feature at the Frontiers in Education conference at the time. I became convinced it was possible while playing NASCAR on a Pentium 90 computer in 3d. I thought if the computer was able to run all the complex game physics and calculations, there was no way it wouldn't be able to run a wave simulator. And so it worked.

While I was doing research, I wrote actively. You can check out a series of articles I published in the late 90's click here.

I got married on October 3, 2009, in Montserrat, Catalonia, Spain. Same place where my parents got married many years ago. For more details, check out our wedding site, ColiesAndAlbert.com.

And here is my About Me Profile That's it for now.

Nicole and Albert Balcells