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As you may have heard before, the Fibonacci numbers and the Golden Ratio (phi,) are directly related to the perception humans have of beauty. Artists and architects have used it for centuries to produce stuff we find appealing. Applies to human beauty as well, and the types of faces we find attractive.

Bill pointed out a related link with a neat interactive tool you can use to verify why people find Jessica Simpson beautiful . It's explained in real simple terms:

http://www.intmath.com/BasicAlg/mathOfBeauty.php