New Apple store on 5th Ave.(Comments RSS)
Last evening, Apple opened a showcase store in Manhattan that burnished the company's reputation for clever design. The entrance to the store, on Fifth Avenue between 58th and 59th Streets, is a glass cube, 32 feet on each side, with a suspended Apple logo inside. Customers walk down a circular staircase — or take a cylindrical glass elevator — to the 10,000-square-foot store below. The store will be open 24 hours a day, seven days a week — a first for Apple and an acknowledgment of New York's status as a round-the-clock city.
"We wouldn't do that in Palo Alto, but this is New York," Jobs said in an interview.
Revenue for each square foot at Apple stores last year was $2,489, compared with $971 at Best Buy, the big computer and electronics retailer, according to Forrester Research, a market research firm.
The store is pretty impressive.
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