open table sucks
finally, an article about this. this service, which i loved for a long time, is slowly becoming less attractive. their points program is really, really bad. i mean, worse than bad, and they have little intention of making it better, i have heard them say they don't care about it. on top of that, the restaurants have increasingly started calling you to confirm the reservations. if i wanted to take a call and talk on the phone, i would not have used opentable to begin with. so the call half defeats the purpose of using the service to being with. anyway, the article verbalizes it quite well.
Can (and Should) OpenTable Be Disrupted?
I’ve had a checkered relationship with OpenTable. Initially, I loved it as a user, then was let down as the service evolved. For instance I found the eat-at-100-restaurants-and-get-a-measly-$20-check rewards system slightly better than a punch in the face and was annoyed that restaurants still required me to call to verify a reservation. If I had time to make a phone call, I wouldn’t have used OpenTable. Duh.
I’ve vocally accused the site of tailoring its service too much to the restaurants’ needs– who after all pay the bills– and ignoring a better customer experience. (Once a customer service rep for OpenTable actually told me they only cared if the restaurants were happy.)
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