Amazon's lack of font consistency
Amazon is one of the best, if not the best, ecommerce sites on the net. The depth of their offering, their pricing, the amount of content and detailed info about the products, their optimization algorithms serving up relevant products etc. are all very good.
However, they have never been great at a couple things.
1) Organizing all the stuff they sell, and how it's merchandised. The site is a little chaotic with items everywhere, and super busy pages. They make up for it with a really good search engine and reasonable categories, so it's easy to find what you are looking for.
2) They aren't very good either at maintaining a consistent look and feel. They often mix font faces and sizes, which should not happen in today's CSS world. It's like they are still a little stuck in the 1.0 era. I bet they haven't fully revamped their source code for years. Here a little example: I ordered blank DVDs yesterday (I only order Verbatim 2.4x DL DVD+R disks, they maximize the chances of a succesful layer change when burning DVD movies.) The confirmation email mixes Verdana with Times New Roman fonts, tsk, tsk, makes it look a bit unprofessional. Cap below. This is typical, they have issues like this all over.
04/013/02008 4:52 PM
